Everybody knows that the more followers you have, the more people get to view your story. It is a really simple logic. Even in other sites, like instagram, the more people following you, the more likes you will get on your pictures. Not everyone may get to view your snaps but it increases the probability that more people will. You can thus say more followers more snap chat views.

One way to do this is following the people following you. This way, you get to have a larger number of people that you can engage. Having many followers but not following back means that you cannot engage these people. Once you follow back you can gain more traction. It also helps use the CTA strategy to increase your snap chat views. This is because you can send messages to your followers only if you follow them. The call to action allows you get people interested in your snap stories.

Following your followers allows you to communicate with them and build a form of relationship. On the down side this could overload your app which causes it be slow when loading the stories feed. This often happens after following more than 500 people.